dealer.comPCG Digital Marketing today announced that the Total Control Dominator from was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for best search marketing platform. was also honored for the second consecutive year with a Pinnacle award in the Search Marketing category. This is also the second consecutive year that the Total Control Dominator received a technology award. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.


The Technology category recognizes companies for excellence in website technology. This is a broader category that allows the AWA study team to adapt to changes in the marketplace and new solutions that may not have been on the radar screen the previous year. The Technology Awards also allows the AWA team to recognize products that have been road tested by dealers and have demonstrated outstanding value.’s TCD Simplifies Paid Search Marketing

Total Control Dominator (TCD) simplifies the creation, management, and optimization of paid search marketing campaigns on Google, Yahoo, and Bing. The degree of customization that TCD has added for the automotive industry is quite impressive. The platform delivers one of the lowest costs per click in the industry and allows dealers to leverage their inventory to attract in market consumers. The chief architect behind TCD is Eric Mayhew and each year the product is refined to help dealers maximize their search marketing investments.


The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.


The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2011 AWA study included a review of over 50 automotive website providers.


This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.


Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.