Dealerskins accepts their 2011 Automotive Website Award

PCG Digital Marketing today announced that Dealerskins was chosen to receive a ‘Peak’ 2011 Automotive Website Award (AWA) for search marketing. Dealerskins is also a 2010 AWA ‘Phoenix’ winner for Search Marketing.  The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.

Dealerskins and the companies that were selected this year to receive the Peak Performance award stood above the larger field of automotive website companies for Search Marketing architecture. These companies fell short of the points needed for Pinnacle Platform recognition but their technology platforms are ahead of the larger marketplace and deserve serious consideration.

 2012 Predicted to Be Strong for Dealerskins

Dealers may remember Dealerskins as an “Adobe Flash” website innovator but the Dealerskins platform of today is a distant relative of that older platform. Previous versions of Dealerskins websites did not index well because of their Flash architecture. That old platform has been completely replaced by an industry leading inventory-marketing technology. We predict that 2012 will be a strong year of growth for Dealerskins with their award-winning platform.


The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.

About the Automotive Website Awards

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2011 AWA study included a review of over 50 automotive website providers.


This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.


Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.