jeff kershner

Jeff Kershner accepts 2011 AWA

PCG Digital Marketing  announced that Jeff Kershner received the Automotive Website ‘Lighthouse’ Award for DealerRefresh .

The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace.

DealerRefresh is for the automotive Internet sales professional thriving for more information and looking to elevate their position in their market. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends.

DealerRefresh was the first site to bring automotive Internet sales professionals together in one virtual environment.

Covering Topics that Matter Most to Dealers

The DealerRefresh community covers everything from internet marketing best practices for dealers and what works with SEO and search engine marketing to how online video fits into a dealer’s landscape and online reputation management.

The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2011 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.

Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.