Pinnacle Platform – The Pinnacle award is the highest recognition we provide in the AWA Search Marketing category.

The companies receiving this award have designed and delivered search compliant websites that stood above their peers.

Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.

We are proud to recognize the 2012 AWA Pinnacle Platform Award winners, in alphabetical order:

Cobalt, an ADP Company

Dealer e-Process

Dealer Fire


The Top Ten

The Top Ten Website providers in the 2012 review process are made up of the five Pinnacle and five Peak winners. Since each website platform has its unique value proposition, dealers are encouraged to review all these highly rated companies when considering a replacement for your existing website.

Is there a #1 website vendor?

The answer is simply NO. The right vendor will be a match of each dealer’s specific needs and how the vendor can best support them. Website purchasing decisions, now more than ever, are being influenced by CRM decisions. Dealers looking to keep their existing CRM system will have a different consideration set than those who are looking to replace both their CRM and website at the same time.