Month: July 2012

Dealers Rewarded with iPads For AWA Survey Participation

Dealers can help their favorite automotive marketing vendor win an Automotive Website Award by participating in a short survey issued by PCG Consulting, the automotive consulting firm behind the popular peer-reviewed awards.  For the first time, the 2012 Automotive Website Awards (AWA) will be based in part on this dealer feedback survey that has beenRead More »

Are You Disappointing Mobile Shoppers?

Have you looked at your Google Analytics data lately?  Have you noticed the rise of visitors to your website that are using mobile devices?  When you look, you will see that 10-20% of website traffic is coming from consumers using mobile devices.  It should come as no surprise that a majority of those users haveRead More »

Dealers Can Rate Favorite Vendors for Automotive Website Awards

Dealer employees will play an important role in this year’s Automotive Website Awards.  PCG Consulting, the automotive consulting firm behind the popular peer-reviewed awards, will consider adding further categories for the fall based on dealer review and feedback.  The 2012 awards program has already been expanded to include more product and platform categories, more comprehensive scoring metrics,Read More »