Month: December 2013

Website Speed Impacts Dealers More Than You Think

Does website speed impact a dealer’s bottom line?  The answer is yes, if they care about organic search rankings and if they use Google Adwords.  This year as part of the AWA website testing, we wanted to see how the popular website platforms stacked up in terms of site speed.  We used a free websiteRead More »

Automotive Twitter Advertising Is A Pure Mobile Play

By Brian Pasch Recently, I have been testing Automotive Twitter Advertising campaigns which have been receiving high response rates from 2-6%, in addition to seeing a very competitive cost per click.  I will be sharing some of my results from Automotive Twitter Advertising campaigns at  the 2014 Digital Marketing Strategies Conference (DMSC), March 16-18th. AttendeesRead More »