Each year we search for new products and companies that haven’t been discovered before our AWA research. Industry peers and advocates for the AWAs gave us tips for companies that we should review and consider for the Rising Star awards.  The Rising Star winners are picked based on the length of product release, number of dealers using the product, what is needed for the product to catch fire and more. One of three great companies to take home the award this year is Mojo Motors.

Each year, PCG Consulting hosts and distributes the Automotive Website Awards. This award ceremony presents top honors to the best automotive website and technology products. There are numerous categories for the awards including CRM, Automotive Website Platforms, Automotive Mobile Apps, CRM, Website Add-On Software and more.

Mojo Motors is an innovative Used Car Marketplace that is taking a different spin on third party inventory syndication.  Any company that has the courage to build a used car marketplace, to compete for dealer ad dollars with Autotrader.com, Cars.com, CarGurus.com, and UsedCars.com, is worth a look.

As we inspected their website design, we found it refreshing clean and intuitive.  The homepage required very basic information to see inventory listings and once a consumer enters make, model, and zip code, local vehicles are displayed in visual design, like a Pinterest board.

Mojo Motors

The social media design theme is very consistent throughout the website.   Another bonus was their website uses responsive technology; it will properly size for any device.   Could this be the first third party classified website that uses responsive technology? Will this give the company an edge for mobile shoppers and heavy social media users?  Time will only tell

Mojo Motors Named A Rising Stars At 2014 AWAs

The Hyatt Regency New Orleans held this year’s Automotive Website Awards on January 24, 2014. The 2014 AWAs were held just prior to the start of the annual National Automobile Dealer Association Convention, which was brought to Louisiana this year. Throughout the award show, 35 awards were presented to the best website and technology products available for dealerships. To learn more about PCG and all of the awards given out, visit booth #7218 at NADA or http://www.awa.autos.