[responsive]DrivingForce[/responsive]Driving Force has developed what we consider to be the finest outsourced mystery-shopping platform for car dealers. Driving Force will mystery shop local dealers not only for pricing policies, but also to evaluate their sales processes. We are excited to announce that Driving Force’s Stealth Shopper has earned them a 2015 AWA in the Sales Process category!

Driving Force’s Stealth Shopper visits local automotive websites and behaves like an auto shopper; they submit a lead. They ask questions specific (even VIN specific) to what that dealer is offering. They use realistic email addresses, local phone numbers, and names consistent with the information. Their software then tracks all contacts (emails and call) for two months to benchmark sales processes are over time.

Dealers who are looking to increase market share by beating their local competitors by delivering an outstanding online experience need the insights provided by Stealth Shopper.


Stealth Shopper’s ability to mystery shop competitors,objectively measure response times and processes, and provide reporting in an efficient and cost effective manner are several of the reasons why we have awarded the product with an AWA this year. Congratulations to Driving Force for receiving an honor in the Sales Process category!

Learn About Our 2015 AWA Winners

This year, the 2015 Automotive Website Awards took place in San Francisco just prior to the National Automobile Dealer Association Convention. The City Club of San Francisco hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers and one honored individual.

Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #6505W at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.