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PCG is pleased to announce that LotLinx has won a 2016 Automotive Website Award in the Marketing Solutions category.

LotLinx has built a business model which connects dealers and in-market consumers in a unique way, to keep the dealer’s vehicles in the consumer’s final shopping list. The platform provides dealers with an equitable distribution of VDP views, helping them drive sales and move cars off the lot faster.

LotLinx connects with in-market shoppers when the dealer’s current AdWords or social media strategy has not been delivered to their website. LotLinx utilizes VINvertising to drive shoppers directly to the dealership’s VDPs. This unique strategy causes over 90% of the traffic to be from first time visitors.

The company is aligned with dealership goals, and therefore only charges clients per unique shopper, rather than the traditional price-per-click model. By targeting specific vehicles in the inventory and sending the shopper directly to the VDP on the dealership’s website, LotLinx optimizes dealers’ marketing investment.

Winning products in the Marketing Solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities and dealers can have with in-market shoppers.

We congratulate LotLinx for winning an Automotive Website Award for their Marketing Solution, and look forward to their continued innovation throughout 2016.

More About the 2016 AWA Awards

This year, the 2016 Automotive Website Awards took place just prior to the National Automotive Dealers Association Convention. The Wynn Las Vegas hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #5736N at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.