PCG is pleased to announce that ActivEngage has won a 2017 Automotive Website Award in the Website Merchandising category.

ActivEngage’s live chat and professionally-managed chat services easily integrate into a dealership’s website to help convert web traffic into high quality leads. The highly-trained chat specialists focus on creating an exemplary personalized shopping experience for the consumer and have proven to be a key factor in helping dealerships close deals faster.

“Since ActivEngage gained our account the conversion rates have almost doubled and the response rates have been reduced by 3-5 seconds,” commented Famous Rhodes of AutoNation. “Our ability to respond and serve a broader set of consumers has led to a lot of gains seen in 2016 in the digital channels.”

The tools dealers need to connect, engage, and convert shoppers online are continually changing.  The way the consumer is using technology to shop for a vehicle is also changing. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.

We congratulate ActivEngage for being named a 2017 Automotive Website Award winner for Website Merchandising and thank them for participating in this year’s review process.

More About the 2017 AWA Awards

This year, the Automotive Website Awards took place following the first day of the National Automotive Dealers Association Convention. The Hyatt Regency New Orleans hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #1261 at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.