PCG is pleased to announce that TRADEPENDING has won a 2017 Automotive Website Award in the Website Merchandising category for SNAP.

SNAP is a responsive, local market, value-driven trade-in tool that appears organically within a dealer’s website. SNAP utilizes local market data, refreshed every day, and reports on market forces such as supply and demand as well as displaying other vehicles to demonstrate the relationship between value and mileage to achieve an accurate ACV.

“The best converting tool that I have and I have experimented with them all. We have gotten rid of three other lead vendors. The ROI is no comparison,” commented Jason Scott of Hendrick Auto. “I would put TradePending at the top of my list in terms of being really progressive.”

The tools dealers need to connect, engage, and convert shoppers online are continually changing.  The way the consumer is using technology to shop for a vehicle is also changing. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.

We congratulate TRADEPENDING for being named a 2017 Automotive Website Award winner for Website Merchandising and thank them for participating in this year’s review process.

More About the 2017 AWA Awards

This year, the Automotive Website Awards took place following the first day of the National Automotive Dealers Association Convention. The Hyatt Regency New Orleans hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #1261 at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.