PCG is pleased to announce that LotLinx has won a 2017 Automotive Website Award in the Marketing Solutions category for their product, Turn.

LotLinx Turn is a digital management platform that enables users to analyze inventory, build targeted campaigns, and track performance. Dealers can match shopper visits with their inventory, increasing marketing efficiency and reducing waste spend.

The platform helps dealers create deeplinking campaigns through auto and social media networks, create custom geo-fencing, dynamic retargeting, and SEM campaigns, and measure and compare the performance of marketing campaigns using a single tool.

“I don’t want to buy leads that are low quality, and that’s one thing I never have to worry about with LotLinx. Ever,” commented Lindsay Shaker of Shaker Kia.

Winning products in the Marketing Solutions category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.

We congratulate LotLinx for winning an Automotive Website Award for their Marketing Solution, and look forward to their continued innovation throughout 2017.

More About the 2017 AWA Awards

This year, the Automotive Website Awards took place following the first day of the National Automotive Dealers Association Convention. The Hyatt Regency New Orleans hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #1261 at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.