PCG is pleased to announce that Spectrum Reach has won a 2017 Automotive Website Award in the Website Merchandising category for their Targeted Content Library.

Spectrum Reach Automotive has created a Content Library that houses 300+ manufacturer-compliant videos spanning 18 categories. Footage is shot at the dealership to personalize the videos for the local viewer, maximizing the impact of the dealership’s website, social media, and emails.

“Spectrum Reach is a valuable partner that dealerships can engage to provide professionally produced videos to expand their online content,” commented Brad Sargent of Martin Advertising. “We value this partnership and feel that dealers who participate will discover this value as well.”

The tools dealers need to connect, engage, and convert shoppers online are continually changing.  The way the consumer is using technology to shop for a vehicle is also changing. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.

We congratulate Spectrum Reach for being named a 2017 Automotive Website Award winner for Website Merchandising and thank them for participating in this year’s review process.

More About the 2017 AWA Awards

This year, the Automotive Website Awards took place following the first day of the National Automotive Dealers Association Convention. The Hyatt Regency New Orleans hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #1261 at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.