PCG is pleased to announce that Spectrum Reach has won a 2017 Automotive Website Award in the Social Media category for their product, GPP+.

The GPP+ technology automatically lists and updates the dealer’s available inventory daily, using sophisticated algorithms to optimize their Facebook campaigns by customizing and matching a shopper’s interests to available vehicles. Spectrum Reach is so sure about the quality of their engagements that they only charge for shoppers who double opt-in.

“A pleasant surprise! We tried the new Facebook product offered by Spectrum Reach and are very pleased with the results we are getting,” commented Jason Locke of Apple Tree Honda Acura. “It has proven to be a valuable asset to our marketing.”

Social media is opening up new opportunities for automotive marketing professionals. We are energized by the new social media advertising strategies incorporated in this year’s products, and are excited for automotive dealers who master social media engagement and advertising using these tools.

We congratulate Spectrum Reach for winning a 2017 Automotive Website Award for their Social Media tool, and thank them for their continued innovation in this ever-evolving category.

More About the 2017 AWA Awards

This year, the Automotive Website Awards took place following the first day of the National Automotive Dealers Association Convention. The Hyatt Regency New Orleans hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #1261 at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.