PCG is pleased to announce that LotLinx has won a 2018 AWA Award in the Digital Marketing category for their product, TURN.

LotLinx TURN is an all-in-one dynamic platform that actively promotes inventory while optimizing campaign objectives based on market demand and incentive pricing. AI technology scores the search behavior of in-market auto shoppers and delivers customers with high purchase intent directly to conversion-optimized VDPs. With the help of TURN, dealers can benefit from high retained margins based on faster vehicle turn rates, lower inventory holding costs and stronger marketing ROI, especially compared to other digital marketing campaigns.

Winning products in the 2018 Digital Marketing category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.

We congratulate LotLinx for being named a 2018 AWA winner in the Digital Marketing category, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.