PCG is pleased to announce that CarNow has won a 2018 AWA Award in the Digital Retailing category for their product, BuyNow. 

The BuyNow tool allows consumers to complete a large portion of the car buying process online. Simultaneous to their research process, shoppers are offered a live connection to CarNow’s BDC for simple questions or to the dealership’s decision makers for deal-based questions. This allows the dealership to deliver an expedited experience once the consumer arrives at the store to complete paperwork and take delivery of their new vehicle.

Digital Retailing is a new category for the 2018 AWAs. Because online purchasing has become a daily routine, it’s natural that the car buying process is moving online also. Customers want an easier way to buy a car; one that results in less time in the showroom and the F&I office. However, car buying is still a trust proposition and consumers want a transparent process and the opportunity, if they choose, to talk to a real person. Award winners in the Digital Retailing category make this process easier for dealers and consumers.

We congratulate CarNow for being named a 2018 AWA winner in the Digital Retailing category, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.