PCG is pleased to announce that Potenza has won a 2018 AWA Award in the Marketing Automation category for their DriveAuto 360 Platform.
DriveAuto is focused on improving three core areas for the dealer: multi-touch attribution and KPI tracking, automining, and inventory-driven advertising. The DriveAuto algorithms are constantly mining a dealership’s customers, sales, and inventory data in order to match customers with potential sales opportunities. The power of data and third-party marketing platforms is leveraged to automate advertising efforts, publishing hundreds or even thousands of real-time, automated advertisements that will be relevant to the consumer.
Marketing Automation is a new category for the 2018 AWAs. When it comes to active shopper identification, many dealers stop at equity mining, or incorporate predictive modeling to guess who might be in-market. With so much real-time shopper data available in today’s marketplace, should not have to speculate about who is in-market. Products nominated for the Marketing Automation category have helped to eliminate the guesswork out of marketing for dealers.
We congratulate Potenza for being named a 2018 AWA winner in the Marketing Automation category, and thank them for participating in this year’s review process.
More About the 2018 AWA Awards
This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.