PCG is pleased to announce that Dealer.com has won a 2018 AWA Award in the Digital Marketing category for their Experience Optimization package.
Powered by technology and insights gleaned from data provided by Dealer.com, Autotrader, and Kelley Blue Book properties, the Experience Optimization Package can deliver relevant, personalized content to online shoppers. Shoppers viewing personalized vehicle recommendations had a click through rate 2-2.5x higher than those seeing non-personalized content and were 12% more likely to submit an inventory lead. Technology and partner integrations on these websites ensure that the right car, the right promotion, and the right incentive is matched to the right person.
Winning products in the 2018 Enterprise Digital Marketing category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.
We congratulate Dealer.com for being named a 2018 AWA winner in the Enterprise Digital Marketing category, and thank them for participating in this year’s review process.
More About the 2018 AWA Awards
This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.