PCG is pleased to announce that Dealer Inspire has won a 2018 AWA Award in the Digital Retailing category for their product, Online Shopper. 

Online Shopper by Dealer Inspire has created a platform whose primary focus is providing a truly exceptional car-buying experience for the customer online. Online Shopper offers a virtual visit to the showroom floor and/or to the blacktop to look at inventory. 60% of shoppers want to avoid the sales pressure at the dealership but still want to negotiate price. Online Shopper offers the best of both worlds and saves hours of time by allowing the paperwork drudgery to be completed at the customer’s convenience, most likely in the comfort of his own home. There is a brief window of opportunity to be at the forefront of this impending change in auto shopper behavior.

Digital Retailing is a new category for the 2018 AWAs. Because online purchasing has become a daily routine, it’s natural that the car buying process is moving online also. Customers want an easier way to buy a car; one that results in less time in the showroom and the F&I office. However, car buying is still a trust proposition and consumers want a transparent process and the opportunity, if they choose, to talk to a real person. Award winners in the Digital Retailing category make this process easier for dealers and consumers.

We congratulate Dealer Inspire for being named a 2018 AWA winner in the Digital Retailing category, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.