PCG is pleased to announce that Dealer Inspire has won a 2018 AWA Award in the Website Merchandising category for their product, Conversations.  

Conversations, which debuted a new look this year, is fast, mobile, and fully integrated with text messaging, Facebook Messenger, and Google My Business. It comes standard with a friendly chat bot that can greet shoppers, answer questions, and capture leads with natural language.  Customers can text, from any platform, the dealership’s unique number and each text routes through the Conversations platform. The platform also has SMS Outbound Messaging, so that texts with customers can be initiated at any time. The messaging platform turns 75% of chats into leads by connecting customers to dealerships the way they want to.

The science and technology of displaying inventory and offers on a dealer’s website is continually changing, along with today’s consumers’ expectations of their shopping experience. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.

We congratulate Dealer Inspire for being named a 2018 AWA winner for Website Merchandising and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.