PCG is pleased to announce that Dealer Inspire has won a 2018 AWA Award in the Digital Marketing category for their product, FUEL.

FUEL is a dynamic ad platform that creates engaging text ads and highly-targeted keyword lists to help dealers sell more cars. FUEL targets low-funnel shoppers by bidding, down to the keyword level, based on customer intent. While dynamic inventory advertising is a common solution among automotive advertisers, FUEL helps dealerships stand out against their competition with custom ad copy that packs in the unique details about each vehicle. FUEL also uses advanced bidding strategies based on the dealer’s priorities and sales objectives.

Winning products in the 2018 Digital Marketing category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.

We congratulate Dealer Inspire for being named a 2018 AWA winner in the Digital Marketing category, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.