PCG is pleased to announce that Dealer.com has won a 2018 AWA Award in the Digital Marketing category for their product, Compass.
A digital marketing strategy tool newly released at this year’s NADA, Dealer.com Compass effectively generates and captures demand for a dealer’s inventory and services through the creation of an optimal balance of digital channels. Compass uses Cox Automotive data along with the dealership’s goals, and pairs that with local market data and dealership metrics, including sales data, to set the strategy recommendation baseline. Compass recognizes available opportunities in the dealer’s targeted marketing regions and plans the right advertising budget to support goals, and is available at no charge for all Dealer.com advertisers.
Winning products in the 2018 Digital Marketing category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.
We congratulate Dealer.com for being named a 2018 AWA winner in the Digital Marketing category, and thank them for participating in this year’s review process.
More About the 2018 AWA Awards
This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.