PCG is pleased to announce that Dealer.com has been named a Rising Star for two of their products at the 2018 AWA Awards: Accelerate Digital Retailing and Visit Score by nGauge.

This newly-enhanced Dealer.com Accelerate Digital Retailing product will be making its debut at NADA 2018. Exciting integrations with Kelley Blue Book and Dealertrack are used to make the platform more accurate and more trustworthy for the consumer. Online videos help educate shoppers so they can utilize and benefit from the Accelerate Digital Retailing tool. Dealer.com Performance Managers work with dealerships to ensure efficient and effective use of Accelerate Digital Retailing for the best results in higher sales closing ratios, increased revenue, and a lower cost per car sold. These are areas where Accelerate Digital Retailing customers have been successful.

The nGauge Visit Score debuted within Dealer.com Analytics in 2017. Powered by a proprietary algorithm, nGauge scores and gauges the quality of website traffic based on its correlation to vehicle sales. The algorithm integrates data from multiple Cox Automotive brands – including VinSolutions CRM and Dealer.com – to identify which website events and engagements can correlate to vehicle sales. nGauge is a free value-add, as part of the Dealer.com website package. With a commitment to transparency, nGauge helps dealers identify what’s working, and calling out traffic that isn’t.

The Rising Star award is given to newer companies and/or products spanning all categories who are just starting to break ground in the automotive industry. We are excited about the potential for these innovators, and we encourage them keep progressing as we move through 2018.

We congratulate Dealer.com for being named a Rising Star for two products at the 2018 AWAs and look forward to seeing how the products evolve in years to come!

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.