PCG is pleased to announce that Dealer eProcess has won a 2018 AWA Award in the Digital Marketing category for their product, CAROi. 

CAROi helps dealers sell more cars by creating highly efficient, relevant, and transparent marketing campaigns. CAROi’s technology puts the right ad in front of the right customer at the right time. Its industry-leading data tracking and state-of-the-art machine learning system allows it to help dealers sell more cars at the lowest possible marketing cost through Machine Learning. The intelligent CAROi platform can identify in-market shoppers and decide which ad the customer should see based on their behavior and current position in the sales funnel. CAROi ads drive the consumer to an appropriate landing page with the greatest chance of creating a conversion or showroom visit. The customer’s online activity is tracked, and the value of each interaction and every media channel is calculated.

Winning products in the 2018 Digital Marketing category are those that we believe can help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers.

We congratulate Dealer eProcess for being named a 2018 AWA winner in the Digital Marketing category, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.