PCG is pleased to announce that Dominion has won a 2018 AWA Award in the Sales Process category for their solution, DealActivator. 

DealActivator is a business process solution: an equity mining tool that works to shorten the trade cycle, improve retention, and enhance the customer ownership experience. This tool allows the dealer to access and view equity data within the CRM with a Google Chrome Plug-in. Using a range of filtering options, existing customers can be pulled back into the market with personalized offers. DealActivator’s reverse inventory search function allows the sales team to match aging inventory with potential buyers. Targeted marketing, direct mail pieces, and social ads work together to pique interest and action, making it a workhorse tool for dealers.

Award recipients in the Sales Process category have gone above and beyond to enhance both the online and in-store sales processes.

We congratulate Dominion for being named a 2018 AWA winner, and thank them for their continued innovation in this area of automotive marketing.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozensof awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.