PCG is pleased to announce that Outsell has won a 2018 AWA Award in the Marketing Automation category. 

Outsell offers the only AI-driven marketing automation platform for the automotive industry. Outsell makes dealers lives easier with AI-driven, automated marketing communications across channels. Outsell’s software enables automotive marketers to send more timely, relevant communications without the cost and complexity associated with standalone predictive analytics tools. Instead of wrestling with data and technology, dealers are acquiring and engaging with their consumers.

Marketing Automation is a new category for the 2018 AWAs. When it comes to active shopper identification, many dealers stop at equity mining, or incorporate predictive modeling to guess who might be in-market. With so much real-time shopper data available in today’s marketplace, should not have to speculate about who is in-market. Products nominated for the Marketing Automation category have helped to eliminate the guesswork out of marketing for dealers.

We congratulate Outsell for being named a 2018 AWA winner in the Marketing Automation category, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.