PCG is pleased to announce that Dominion Dealer Solutions has won a 2018 AWA Award in the Social Media category for their product, Prime Response.

Prime Response is built to automate and maximize a dealership’s social advertising budget. Carousel ads allow Prime Response to advertise the right vehicle to the right shopper in order to maximize ROI. With direct inventory feeds and vehicle selection tools, dealers can highlight specific vehicles or increase brand awareness on popular social media platforms using unique content and brand-consistent ad formats.

Social media is opening up new opportunities for automotive marketing professionals. We are energized by the new social media advertising strategies incorporated in this year’s products, and are excited for automotive dealers who master social media engagement and advertising using these tools.

We congratulate Dominion Dealer Solutions for winning a 2018 AWA Award for their Social Media tool, and thank them for their continued innovation in this growing category.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.