Author: awaautos

2018 Marketing Automation AWA Winner: Potenza

PCG is pleased to announce that Potenza has won a 2018 AWA Award in the Marketing Automation category for their DriveAuto 360 Platform.  DriveAuto is focused on improving three core areas for the dealer: multi-touch attribution and KPI tracking, automining, and inventory-driven advertising. The DriveAuto algorithms are constantly mining a dealership’s customers, sales, and inventoryRead More »

SpinCar Wins Website Merchandising Award at 2018 AWAs

PCG is pleased to announce that SpinCar has won a 2018 AWA Award in the Website Merchandising category for their product, 360⁰ Walkaround.  The 360˚WalkAround display is proven to increase time on site and conversion rates by providing a more interactive, engaging experience. By scientifically analyzing the data that SpinCar collects from thousands of dealer sitesRead More »

Prime Response Wins 2018 AWA Award for Innovation in Social Media

PCG is pleased to announce that Dominion Dealer Solutions has won a 2018 AWA Award in the Social Media category for their product, Prime Response. Prime Response is built to automate and maximize a dealership’s social advertising budget. Carousel ads allow Prime Response to advertise the right vehicle to the right shopper in order toRead More »

2018 Enterprise Digital Marketing AWA Winner: CDK Global

PCG is pleased to announce that CDK Global has won a 2018 AWA Award in the Digital Marketing category for their Likely Buyer solution.  Utilizing shopper data from the CDK Customer Cloud, CDK automatically optimizes ad spend across paid search, social, and display to retarget media channels in real time. By including a dealer’s DMSRead More »

ELEAD1ONE Takes Home AWA Award in Fixed Ops Category

PCG is pleased to announce that ELEAD1ONE has won a 2018 AWA Award in the Fixed Operations category for their product, Service1One In order to connect and grow with the next generation of auto consumers, forward-thinking dealers are focusing on retail consumers’ demands: control of the process, quick service, transparent communication, and personalized experience. TheRead More »

DealerSync Wins 2018 AWA for Independent Dealer Website Platform

PCG is pleased to announce that DealerSync has won a 2018 AWA Award for Best Independent Dealer Website Platform. DealerSync, who recently announced a partnership with TrueCar, offers a website platform boasting fast load times, responsive design, and the fastest deployment for new customers in the auto industry—making it an ideal solution for independent dealers.Read More »

2018 Digital Marketing AWA Winner: LotLinx TURN

PCG is pleased to announce that LotLinx has won a 2018 AWA Award in the Digital Marketing category for their product, TURN. LotLinx TURN is an all-in-one dynamic platform that actively promotes inventory while optimizing campaign objectives based on market demand and incentive pricing. AI technology scores the search behavior of in-market auto shoppers andRead More »

Roadster Express Storefront Wins 2 Awards at 2018 AWAs

PCG is pleased to announce that Roadster has won two, 2018 AWA Awards in for their product, Express Storefront. The platform receives honors in the Digital Retailing category and the Vanguard Award.  Express Storefront is a leading commerce platform for automotive dealerships and is built around a passion for improving interactions between the customer andRead More »

DealerOn’s Chameleon Websites Win 2018 Peak Performance Award

PCG is pleased to announce that DealerOn has won a 2018 Peak Performance Award for their automotive websites.  Every aspect of DealerOn’s Chameleon Responsive Website Platform is specifically tailored to maximize the leads, phone calls, service appointments, showroom traffic, vehicle sales, service ROs, and even parts sales. DealerOn offers dealers: a rigorous A/B testing platform,Read More »

VinSolutions Awarded at 2018 AWAs for Digital Marketing Product

PCG is pleased to announce that VinSolutions has won a 2018 AWA Award in the Digital Marketing category for their product, TargetPro.  VinSolutions TargetPro allows dealers to successfully target customers in their customer database based on CRM-specific filters, and customize campaigns to meet each customer ’s unique needs. TargetPro is a marketing differentiator because itRead More »