It’s not uncommon for dealership employees to juggle many responsibilities, and somewhere on that list falls the dealership’s website. As one of their greatest marketing tools, dealers need websites that can quickly adapt with their ever-changing incentives and inventory.
Automotive website technology has come a long way over the years, and it only continues to advance. As car shopping habits change, the best automotive website platforms are constantly challenged to cater to the needs of the modern consumer— not just the car dealership.
That’s why PCG looks for platforms that not only offer key functions such as customization SEO features and intuitive content management systems, but also have adaptive/responsive design that pleases all online shoppers, regardless of what device they’re using.
The Automotive Website Awards awards platforms that truly understand the demands of dealerships and consumers. Their easy-to-use tools let dealers effectively alter their site for the now while always pioneering technology for the future.
For full coverage on what makes these the best automotive website platforms, order the 2016 AWA Book.