Fort Myers, FL– (December 30, 2013) – Haystak Digital Marketing, the leading provider of digital marketing services to the automotive industry, today announced that it has launched an all new website platform to complement and enhance Haystak’s digital marketing services.  Developed from the ground up with the latest, most innovative technology, the Haystak platform offers features and capabilities not available on website platforms created with older technology.  In addition, the new website platform is fully integrated with the Haystak Digital Marketing platform.

“The new website platform is a natural extension of Haystak’s core strengths and services,” commented Duncan Scarry, Haystak Digital Marketing general manager and founder.  “Providing websites is a complementary service that will further increase the value of our digital marketing services for customers.  Greater efficiencies result when websites are fully integrated with all digital marketing initiatives.  Haystak’s website platform was created from square one, using leading-edge technology and based on performance data from literally thousands of dealership websites.”

One of the key benefits of the Haystak platform is the responsive website technology that automatically detects how shoppers access the dealership website: from a phone, tablet or desktop computer.  Then, shoppers have access to a dealership website specifically formatted for the particular device used, which increases ease of website navigation.  Although this practice is recommended by industry experts, most websites currently have only a single version that attempts to accommodate all devices.

In addition, dealers can choose website designs from an extensive library of tested templates, or Haystak can create completely custom designs, depending on the dealership’s needs.  The content management center also lets users have complete control over all aspects of the dealership website.  Design changes can be made quickly, often with the click of a single button.  Further, it’s easy to create and update new content and web pages, with no code necessary.

Search engine optimization (SEO) features include dynamic multi-dimensional SEO content creation, and advanced SEO reporting tools show the dollar value of organic initiatives and track competitors’ performance.  In addition, all Haystak search team members are Google and Bing certified and always available to consult with customers.

Further, the new website platform dynamically changes site content based on shoppers’ behavior to offer the most relevant content.  Haystak’s new platform also creates and updates dealership contact information and placements on all major online yellow pages to keep local listings current and ahead of competitors.

Finally, Haystak’s web analytics packages range from the most basic to the most advanced, depending on the dealership’s reporting and data analysis needs.  Reporting tools seamlessly integrate the performance of all digital marketing initiatives in an easy to read and interpret interface that includes a dashboard with rankings, geographies, competitors and overall site health.                 

About Haystak Digital Marketing:

Haystak Digital Marketing is the leading provider of digital marketing services to the automotive industry. Haystak’s products and services are used by over a thousand automobile dealerships including numerous publicly traded groups and Automotive News Top 125 Dealership Groups.

Haystak Digital Marketing is a recognized leader in the digital marketing industry, being named an Adwords Premier SMB Partner by Google and a Microsoft Advertising Authorized Reseller. The company’s excellence has been recognized with the Automotive Website Award for the Top Rated Multi-Channel Marketing Platform from PCG Consulting, the Google Premier SMB Partner Award for the Highest Customer Satisfaction, a Gold Stevie Award for Best New Company, a Bronze Stevie Award for Fastest-Growing Company and ranking on the Gulf Coast 500. The company has offices in Fort Myers, Florida and Denver, Colorado.

Haystak Digital Marketing is a product from VinSolutions, an AutoTrader Group company which includes AutoTrader.com, Kelley Blue Book, vAuto and HomeNet Automotive.  AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.

Visit Haystak Digital Marketing at NADA booth #2538 to learn more.