In October of 2014, at the Driving Sales Executive Summit in Las Vegas, Nevada, the first ever Mobile Automotive Classified Site in Spanish was launched: Buscador de Auto. It was the first site of its kind to offer true translation of inventory. The site was also the only new and used car listing site to offer specific call routine and lead routing directly to Spanish speaking staff in the dealership.
Buscador de Auto’s primary function is to help Spanish-speaking shoppers find the best new and used car deals from the best new and used car dealers. The company connects buyers with local car dealers in Español and is the only automotive classified site to offer special offers for shoppers integrating SMS (text message) technology. The U.S. Hispanic Automotive Shopper is the fastest growing segment in our industry and in the next two decades U.S. Hispanics will be the majority of the population so now is the time to embrace the change towards Spanish language buyers.
Buscador De Auto Offers Best Future in Hispanic Automotive Shopping
Buscador de Auto offers a clean and simple interface, useful reporting metrics, and an attractive business model that people have taken notice of and even awarded.