Vision and innovation have always been the driving force behind Cobalt, since its humble beginnings in a one-room office in Post Alley in the middle of Pike’s Place Market. John Holt and Geof Barker have stuck to their philosophy of utilizing the web to connect dealerships to the people searching for cars through seamless integration. After 20 years of hard work, they’ve risen to the top of the digital automotive marketing solutions industry.

Cobalt is focused on delivering interconnected solutions that answer all the questions that dealerships are asking. Their platform gives dealerships full control over their digital marketing platform— which makes it easy to manage— and it’s backed by the largest car-buyer intelligence base in the industry. Everything you need in one platform.

The Cobalt CMS platform makes it easy for dealerships to connect with car-buyers with sound research and data providing the foundation. Plus, they never overlook the importance of the human element with over 500 knowledgeable and dedicated services and support reps that are always ready to help their clients.

An Automotive Marketing Tool That Sets Itself Apart 

Cobalt took home some hardware last year for their excellence in providing an intuitive CMS experience.


2014 Award





605 5th Ave South, Suite 800

Seattle, WA 98104



(800) 909-8244