Pinnacle began with a simple idea: to make the car buying process better, faster, and simpler. In 1998, Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea, and Ryan Dunn founded and began redefining the expectations of the automotive industry. offers a full suite of digital marketing tools to OEMs and dealerships. It empowers dealerships to successfully attract, engage, and convert every online vehicle shopper through the industry’s most technologically-advanced digital inventory marketing, digital retailing websites, multi-channel advertising, and strategic services. Offers Best in Automotive Marketing Tools

Over the years, has been recognized with multiple awards for having the best automotive website platform, automotive CRM, social media tools, and more!

Automotive Website Awards

2016 Awards:

2015 Awards:

2014 Awards:






Vermont Headquarters
1 Howard Street
Burlington, VT 05401

Manhattan Beach
1104 Highland Avenue
Manhattan Beach, CA 90266


Sales: (888) 894-8989
Support: (888) 895-2994


Media Inquiries

(877) 327-8422