Reynolds & Reynolds began Naked Lime Marketing in 2011 and have since gained industry attention for their website product, Aptus Websites. Aptus allows dealerships to design websites that are desktop, mobile and tablet-friendly, all while being easily customizable. Aptus also includes a dealer-friendly backend tool that allows users to put various components of a website together without any hassle.
Aptus offers free setup for websites and expert advice on how to run things or what to do next. The Aptus website also offers a free quiz that will show you how badly a dealership needs Aptus.
Reynolds & Reynolds Aptus: Among The Best Automotive Website Platforms
In 2014, Reynolds & Reynolds Aptus took home the award for Peak Performance due its mobile optimized widgets, 100% adaptive technology and easy drag and drop page builder format.