Spectrum Reach, the advertising sales division of Charter Communications, Inc., provides custom, targeted solutions for businesses looking to amplify their brand through national cable networks, internet advertising, and promotional events.
For the automotive industry, their Target Content Library gives dealers the ability to communicate with in-market shoppers using one of the most powerful form of media: video. Because most dealers do not have video on their website pages, Spectrum Reach fills that gap with an effective, turnkey platform that delivers more than 300 customized videos.
Using Video as One of the Most Powerful Automotive Marketing Tools
Spectrum Reach also offers dealers a free mobile app, giving dealership employees the freedom to play videos at any time using a smartphone or iPad. With this key resource, teams are armed with powerful resources in the selling process.
Spectrum Reach users have access to hundreds of personalized, professional, mobile optimized videos that can used throughout their marketing strategy. With the Targeted Content Library content being leveraged on dealerships’ websites, email communications, social media platforms, and Search Engine Optimization (SEO) strategies, it’s easy to see why dealers gain an edge with this automotive marketing tool.