The challenge of educating the automotive community is a large one. As the automotive industry increases its reliance on digital marketing, website technology, analytics, and mobile applications, it must find ways to educate its members. Some of the best education is coming from industry peers.
The 2010 AWA Lighthouse Award is recognizing one individual in the automotive community who serves the online community unselfishly with thoughtful articles, encouragement, and engagement. The award was created to encourage others to serve the online community with their experience passionately.
A survey of online automotive communities had one person leading the voting results on these three questions:
- Which automotive community member’s writings do you like to read the most?
- Which active automotive community member’s writings and/or commentary are the LEAST self promotional?
- Which one member of the online community do you wish wrote more articles for the betterment of the automotive community?
And this same individual was one of the top four voted people in this question:
- If you had to select FOUR people that would represent your ideal cast for a one day online workshop on any topic or series of topics that are timely for car dealers, who would they be?
Read The Go-Giver
The automotive industry would benefit if its members took a few minutes to read a great book called The Go-Giver. The Five Stratospheric Laws of Success are outlined in The Go-Giver, a best-selling novel by Bob Burg and John David Mann.
Bob Burg, co-author of this powerful business parable, presented the 2010 AWA Lighthouse Award to the automotive industry’s Go-Giver Alex Snyder, contributing writer at DealerRefresh.com.
Bob Burg Presents Lighthouse Award
The 2010 AWA Lighthouse Award recipient Alex Snyder is the Director of Product Research at Dealer.com. He is responsible for helping shape the future of the company’s product line.
Prior to joining Dealer.com, Mr. Snyder was the director of e-commerce at Checkered Flag Automotive Group and was instrumental in their becoming a top 100 e-Commerce Dealer in varying automotive publications, as well as the No. 1 dealership website of the year in 2008.