ClickMotive was chosen to receive a Peak Performance 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference & Exposition. ClickMotive was chosen to receive the Peak Performance award for search marketing.
The Peak Performance award represents website companies that have the search marketing architecture and feature set that will provide their clients with a strong competitive advantage online. Peak Performance winners are members of an elite group, which represent platforms that will enable dealers to create an unfair competitive advantage in their local markets.
ClickMotive Impresses With Search Marketing Benchmarks
ClickMotive websites impressed the AWA review panel with their compliance for best Search Marketing benchmarks. This is the first time ClickMotive is being presented with an AWA and the first time the panel has taken a close look at their technology platform. The company takes a different approach on the design of their inventory pages. Their sub-directory structure is not traditional but effective. It will be a topic of further research to see why they chose the path they did in creating a deeper listing tree than most companies.
The 3rd annual Automotive Website Awards (AWA) were created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2010, PCG Digital Marketing recognized the industry’s best website platforms across three different categories: design, technology and search marketing.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2010 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design and technology. The report is the industry’s reference guide for the best in automotive website technology and design.
Download a full PDF version of the Automotive Website Awards study.