PCG Digital Marketing today announced that Ford was chosen to receive a 2011 Automotive Website Award (AWA) for best OEM mobile website design. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.
The OEM mobile sites that the AWA study team viewed presented the team with a wide range of styling and user interfaces. One element that they looked for is the ability to view local dealer inventory on the OEM mobile website if the consumer was so inclined to price an in-stock car near their home. The Ford mobile website has the ability to drill down to an in stock vehicle. The team also liked Ford’s consistent menu of icons that appeared at the top of most pages, making it very easy to navigate to important sections of the mobile site.
Ford Recognized for Leading Mobile Website
The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2011 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.
Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.