PCG Digital Marketing today announced that ADP/Cobalt was chosen to receive a ‘Pinnacle’ 2011 Automotive Website Award (AWA) for search marketing. This is the first year that ADP/Cobalt has received a Pinnacle AWA for search marketing. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.
The Pinnacle award is the highest recognition the AWA provides in the Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. Members of this elite group of website design professionals have demonstrated that their products deliver outstanding results for clients.
ADP/Cobalt Expands Products and Services
The design and engineering team at ADP/Cobalt made a strong investment in their website platform that the AWA recognize and reward with their inclusion in the search marketing award list. The ADP/Cobalt digital marketing platform is rapidly expanding and includes products and services that cover social media, reputation management, and enhanced analytics.
The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2011 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.
Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.