In 2013, Dealer.com was presented with the Top Rated Multi-Channel Advertising Solution award during the Automotive Website Awards. In 2014, they were honored again, this time with a Marketing Innovation honor. Dealer.com has been recognized for their Unified Marketing Exchange, a visual dashboard for all digital advertising investments.
Each year, PCG Consulting hosts and distributes the Automotive Website Awards. This award ceremony presents top honors to the best automotive website and technology products. There are numerous categories for the awards including CRM, Automotive Website Platforms, Automotive Mobile Apps, CRM, Website Add-On Software and more.
As dealers invest a larger percentage of their marketing budgets on digital marketing and social media advertising, they will need more visibility into how those dollars are being spent. There are many agencies running digital advertising campaigns for dealers, but none provide the direct access to campaign controls like Dealer.com. Dealer.com’s Unified Marketing Exchange offers transparent controls for adjusting budget allocation in real time. Dealer.com will also link AdWords and Google Analytics for auditing, making it easy for dealership employees.
The automotive industry is still in its infancy in regards to digital and social media advertising and tools like those provided by Dealer.com are educating and engaging the next generation of dealership executives. The more visibility dealers have on the ROI of their marketing investments, the more confidence they will have to test new strategies to connect with consumers in the Zero Moment of Truth.
2014 AWAs Proud To Honor Dealer.com Again
The Hyatt Regency New Orleans held this year’s Automotive Website Awards on January 24, 2014. The 2014 AWAs were held just prior to the start of the annual National Automobile Dealer Association Convention, which was brought to Louisiana this year. Throughout the award show, 35 awards were presented to the best website and technology products available for dealerships. To learn more about PCG and all of the awards given out, visit booth #7218 at NADA or http://www.awa.autos.