The dramatic climb in mobile visitors to dealership websites and the information available to consumers in the Zero Moment of Truth has increased phone calls to dealerships.  Consumers are more informed, confident, and when shopping on a mobile device prefer to call rather than submitting a lead form. We’re proud to recognize vendors who have created call training and tracking products during this years’ ceremony, including Century Interactive.

Each year, PCG Consulting hosts and distributes the Automotive Website Awards. This award ceremony presents top honors to the best automotive website and technology products. There are numerous categories for the awards including CRM, Automotive Website Platforms, Automotive Mobile Apps, CRM, Website Add-On Software and more.

As dealers recognize that phone conversions from digital advertising investments are on the rise, they will want to attribute the calls to specific advertising strategies.  Also, as dealers spend more money on Google Adwords and Social Media Advertising (SMA) tracking phone conversions becomes a critical part of the ROI equation.

Simply stated Century Interactive displays a dynamic phone number on the dealer’s website based on any number of parameters; referral source, keywords, or tagged URLs.  The software allows dealers to attribute phone calls to advertising strategies like Adwords, Craigslist, LotLinx, Facebook, Blog Articles, YouTube, Autotrader.com, Cars.com, Banner Advertising, or any source a dealer defines.

Century Interactive

Century Interactive Honored For Call Tracking & Training Product

The Hyatt Regency New Orleans held this year’s Automotive Website Awards on January 24, 2014. The 2014 AWAs were held just prior to the start of the annual National Automobile Dealer Association Convention, which was brought to Louisiana this year. Throughout the award show, 35 awards were presented to the best website and technology products available for dealerships. To learn more about PCG and all of the awards given out, visit booth #7218 at NADA or http://www.awa.autos.