DealerLab, a highly adaptive automotive website platform, has won a 2014 Automotive Website Award for its Pinnacle Platform in the Websites category. Joining with Dealer eProcess in 2013, DealerLab serves dealerships in the United States and International markets.

The Pinnacle Platform Automotive Website Award in the Websites category sets apart platforms that make it easy to create, optimize and mange dealership websites. Pinnacle Platform Award winners are recognized for providing websites that have numerous integrated tools, are easily optimized, are easy to customize and that are adaptable to the latest digital marketing musts.

DealerLab took home the Pinnacle Platform AWA because of its fully customizable designs, its adaptability, and its integration of a 24/7 chat service and a software solutions suite. DealerLab also provides additional complimentary dealership services, which make the group a valuable marketing partner outside of the digital realm as well.


2014 is not DealerLab’s first year receiving an AWA. Since the awards launched, the website technology that DealerLab uses has been recognized yearly.

Automotive Website Awards Honors Leading Digital Vendors

PCG Consulting celebrated the 2014 Automotive Website Awards Friday night at the Hyatt Regency New Orleans. During the awards, the best of the best in automotive marketing were honored, with awards across categories such as Websites, CRM Platforms, Mobile Apps, Social Media, Call Training & Tracking, and more.

A full list of all winners can be found in the 2014 AWA Buyer’s Guide, which is available for purchase now. If you are interested in purchasing a copy of this comprehensive vendor guide for car dealers, please visit PCG Consulting at Booth 7218 during NADA, or order it online today.