[responsive]dealerfire-logo[/responsive]Since the beginning of the awards, DealerFire has achieved the highest honors in the website category. DealerFire has been enjoying solid growth over the past year, as well, with their products and services used by thousands of dealers located in the US, Canada, and in International markets.

The current version of their website platform is called Ignite3, the name for their proprietary Content Management System (CMS). The management tools and menus are well designed and are simple to use. Having tested their first CMS back in 2009, the Ignite3 platform fills the gaps in website management tools that previous versions were found lacking. The Ignite3 upgrade has taken DealerFire’s website platform to the next level.


The Pinnacle Platform Award in the Websites category sets apart platforms that make it easy to create and manage high-ranking dealership websites. Pinnacle Platform Award winners are recognized for providing websites that have numerous integrated tools, are easy to customize, offer adaptive/responsive technology for the multi-screen shopper and are incorporating the latest digital marketing innovations.

We are proud of DealerFire’s upgrades and enhancements in 2014, and were impressed by many of their features, including sales attribution, ROI dashboard, customer profiling, automated coupon software, market pricing tools and much more. Congratulations to DealerFire for winning our Pinnacle Platform Award!

Automotive Website Awards Announced January 22nd

PCG Consulting celebrated the 2015 Automotive Website Awards Thursday night at the City Club of San Francisco. During the awards, the best of the best in automotive marketing were honored, with awards across categories such as Websites, CRM Platforms, Mobile Apps, Social Media, Sales Process, and others.

For an in-depth look at all of the 2015 Automotive Website Awards and their recipients, please check out the 2015 AWA Buyer’s Guide where a comprehensive list of all winners has been published. You can order your 2014 AWA Buyer’s Guide online now by visiting http://www.awa.autos/awa-buyers-guide/.

Currently attending the NADA Convention? Visit PCG Consulting at Booth 6505W to purchase a copy of the AWA Buyer’s Guide today!