PCG is pleased to announce that DealerInspire has won a 2016 Automotive Website Award in the Website Merchandising for Conversations.


Conversations provides an intuitive user experience with internal and external communication options. The platform includes text chat, video conferencing, audio conferencing, and SMS to give the consumer the ability to chat using the form of communication most convenient to them. The Conversations platform is fully compatible with desktop and mobile devices, and is available as a Smartphone app as well.

This year, DealerInspire presented an upgraded version of their Conversations platform. The software is seamlessly integrated into the dealership. Agents are placed on teams, and each agent is able to set their availability for the platform. Shoppers are able to select which department they want to connect to when initiating the chat. The dynamic chat platform stands out in the market with its impressive ability to increase engagement and conversions.

Automotive dealers are taking a fresh look at Website Merchandising in 2016, and are utilizing heat mapping tools, Google Analytics, and Google Tag Manager to inspect engagement of website pages, and relying less on measuring Cost-per-Click (CPC) or Cost-per-Lead (CPL) We salute these pioneers in the automotive industry that continue to enhance existing products and deliver new solutions to make our industry grow.

We congratulate DealerInspire for being named a 2016 Automotive Website Award winner for Website Merchandising and thank them for participating in this year’s review process.

More About the 2016 AWA Awards

This year, the 2016 Automotive Website Awards took place just prior to the National Automotive Dealers Association Convention. The Wynn Las Vegas hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #5736N at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.