PCG is pleased to announce that DealerFire has won a 2016 Automotive Website Award for their Website Platform.


In 2015, DealerFire was acquired by DealerSocket, which has allowed the platform to gain a great deal of momentum.  DealerFire creates customizable websites with tailor-made content, clean vehicle detail pages, and simple navigational menus that scale correctly across all device types.

The most recent upgrades to the platform focus greatly on the consumer’s website experience. In addition to being an approved website platform in six OEM programs, they have expanded into the independent dealer market and Buy-Here-Pay-Here dealerships. We are excited to see how the award winning website platform continues to grow with the merger of the two companies.

The research on automotive website providers is conducted both from vendor demonstrations of their technology and independent testing by PCG of automotive website platforms.

We applaud DealerFire taking home a 2016 Automotive Website Award, and thank them for their continued innovation in this category.

More About the 2016 AWA Awards

This year, the 2016 Automotive Website Awards took place just prior to the National Automotive Dealers Association Convention. The Wynn Las Vegas hosted the award show which presented 37 awards to the best website and technology products on the market for car dealers and one individual. Throughout the rest of the convention, car dealers can learn more about PCG by visiting booth #5736N at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.