PCG is pleased to announce that Roadster has won two, 2018 AWA Awards in for their product, Express Storefront. The platform receives honors in the Digital Retailing category and the Vanguard Award. 

Express Storefront is a leading commerce platform for automotive dealerships and is built around a passion for improving interactions between the customer and the dealership. Express Storefront enables a complete omni-channel, end-to-end customer journey. The product is currently being used at 200 dealerships in 31 states, including Longo Toyota, the world’s largest dealership. Most stores use the software both online and in-store, enabling 100% online transactions. The customer can complete transactions 100% from the comfort of home or they can start their personal desking experience at home and finish in-store or vice-versa.

Digital Retailing is a new category for the 2018 AWAs. Because online purchasing has become a daily routine, it’s natural that the car buying process is moving online also. Customers want an easier way to buy a car; one that results in less time in the showroom and the F&I office. However, car buying is still a trust proposition and consumers want a transparent process and the opportunity, if they choose, to talk to a real person. Award winners in the Digital Retailing category make this process easier for dealers and consumers. The Vanguard Award is also a new category in this year’s awards, and is given to a company or product that is leading the way in new developments for the automotive industry.

We congratulate Roadster for being named a 2018 AWA winner in the Digital Retailing category, as well as a Vanguard Award winner, and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.