PCG is pleased to announce that TradePending has won a 2018 AWA Award in the Website Merchandising category for their product, SNAP. 

SNAP harnesses real market data to provide a relevant vehicle value based on two metrics which all consumers understand: Supply and Demand.

Blending seamlessly into the dealer’s website, SNAP operates as a native and responsive plug-in. TradePending’s goal in designing and upgrading SNAP has been singular: create a user-friendly and forward-thinking trade-in tool that will educate, capture, and convert shoppers. The product had to be transparent, fast, and undeniably correct in its delivery of values.

The science and technology of displaying inventory and offers on a dealer’s website is continually changing, along with today’s consumers’ expectations of their shopping experience. Award recipients in the Website Merchandising category continue to enhance existing products and deliver new solutions to help this area of our industry grow.

We congratulate TradePending for being named a 2018 AWA winner for Website Merchandising and thank them for participating in this year’s review process.

More About the 2018 AWA Awards

This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.