LAS VEGAS (March 22, 2018)—PCG Companies, an industry leader in automotive marketing strategies, online education, and marketing intelligence, is pleased to announce the winners of the 2018 AWA Awards.

The AWAs were started in 2008 to recognize the best vendors in automotive digital marketing. Since then, they’ve become a benchmark in the automotive industry for innovative products in technology, design, search marketing and social media. The AWAs were sponsored by Vistadash, the auto industry’s premier marketing intelligence tool.

This year, over 150 industry leaders were in attendance as they awaited the reveal of this year’s AWA award recipients. This year’s lineup especially impressed the product review team and showed true innovation, therefore, PCG is honored to hand out awards to dozens of deserving products and one individual.

The categories for the 2018 AWAs included Lighthouse Award, Websites (US & EU), Sales Process, Rising Stars, Social Media, Website Merchandising, Marketing Automation, Digital Retailing Reputation Management, Digital Marketing, Dealership Management Solutions, and Fixed Operations.

The individual honored, Kevin Frye, was the recipient of the coveted 2018 AWA Lighthouse Award. The AWA Lighthouse award recognizes an individual who has achieved greatness in the automotive community.

Here is a full list of winners of 2018 AWA Awards:

Lighthouse Award
Kevin Frye

Websites – U.S.
Dealer eProcess – Pinnacle Platform
Dealer Inspire – Pinnacle Platform
DealerOn – Peak Performance
fusionZONE Automotive – Peak Performance
DealerFire – Peak Performance
CDK Global – Enterprise Class – Enterprise Class
DealerSync – Independent Dealer Platform

Websites – EU

Sales Process
AutoAlert: Alert Miner
DealerSocket: DealerSocket Blackbird CRM
Conversica: AI Sales Assistant
ELEAD1ONE: DealBuilder
Dominion: DealActivator
AutoHook: TrafficView

Social Media
Dominion Dealer Solutions: Prime Response

Reputation Management

Website Merchandising
SpinCar: 360 Walkaround
Dealer Inspire: Conversations
PERQ: Guided Shopping Solution
TradePending: SNAP
CarNow: Virtual Sales Messenger

Dealership Management Tools
AutoAlert: Pando

Marketing Automation
Client Command: Active Shopper Network
Potenza: DriveAuto 360 Platform

Fixed Operations
Conversica: AI Service Assistant
DealerSocket: DealerSocket Service
ELEAD Service1One
Digital Dealership Systems

Digital Retailing
CarNow: BuyNow
Dealer Inspire: Online Shopper
Roadster: Express Storefront

Enterprise Digital Marketing
CDK Global: Digital Ad Platform Advertising Platform

Digital Marketing
Dealer eProcess: CAROI
Dealer Inspire: FUEL
LotLinx: TURN
VinSolutions: TargetPro Compass

Rising Stars
Stream Companies: Websites Accelerate Digital Retailing
Stream Companies: FullThrottle Marketing Suite Visit Score by nGauge
LotLinx: Photo AI

Vanguard Award
Stream Companies: FullThrottle Marketing Suite
Team Velocity Marketing: Apollo
Roadster: Express Storefront
ELEAD1ONE: DealBuilder

Copies of the 2018 Automotive Website Awards Research Report & Buyers Guide can be purchased here. Automotive dealers with dealership email addresses can download the PDF version here. 

PCG will be accepting applicants for the 2019 Automotive Website Awards beginning in June.

About PCG Companies

PCG Companies is composed of an award-winning digital marketing agency, consulting firm, and online training platform located in Monmouth County, NJ. PCG’s roots began in digital marketing for the automotive industry, and have since expanded into non-automotive verticals from travel agencies to restaurants and everything in between. PCG’s mission, Advocate-Educate-Elevate, embodies their core ideals; to advocate for transparency, educate the public on the ever-changing digital landscape, and elevate their clients’ to success. PCG has also expanded to automotive product research, as well as marketing intelligence for automotive dealers with their tool, Vistadash. For more information, please visit