Do you have a new or unique service or product that improves the way a dealership conducts business? The 2022 AWAs are your chance to be recognized for your innovation in this growing and changing industry!

Since 2008, the AWAs have recognized the best products and services available to auto dealers. In addition to recognition through the awards ceremony and press releases, the product reviews are compiled in a video library that is sent out to over 600 auto dealers and dealer groups.

Each product submitted will be allowed an hour for presentation. More detailed instructions regarding the recording process will be provided upon submission. Dealer testimonials will be written and readable on-screen, not a video recording. Product demonstrations will begin in October.

2022 includes some new category options!

  • Digital Retailing
  • Digital Marketing
  • Marketing Automation
  • Social Media
  • Fixed Ops
  • Sales Process
  • Conversational Commerce
  • Reputation Management
  • Dealership Management Tools
  • Business Intelligence Tools and Management Software
  • Data Provider

If you don’t see a category here that works for your product, reach out to We are excited to learn about new products in interesting categories.