Author: awaautos

First Ever Passion Awards Given Out at Automotive Marketing Boot Camp

PCG Digital Marketing announced the first ever Passion Award recipients at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18.  This is the first year that the awards have been given out to automotive industry leaders. The Passion Awards recognized seven outstanding professionals within the automotive community that have made aRead More »

Co-Author of The Go-Giver Presents Lighthouse Automotive Website Award

Bob Burg, co-author of the best-selling novel, The Go-Giver, joined the Automotive Website Awards breakfast ceremony in Las Vegas on October 12th to present the Lighthouse award to Alex Snyder, the automotive industry’s ‘go-giver’. The Go-Giver tells the story of an ambitious young man who yearns for success. He learns that changing his focus fromRead More »

Dealer e-Process Website Technology Is Impressive

Dealer e-Process Websites PCG Digital Marketing had the pleasure of participating in a demonstration of the  latest technology from Dealer e-Process in September as part of the AWA review process.  In 2009  Dealer e-Process won an ASMA award for their excellence in search marketing and we can confirm that the company has built on thatRead More »

TK Carsites Empower Dealership Visibility

The AWA review team recently had the opportunity to get a firsthand look at the upcoming TK Carsites technology roadmap as well as some of the new features that will be released in Q1 of 2011.   Their new platform will give dealers unlimited design and layout choices, which seems to be a direction that theRead More »

AWA Design Review Panel Expanded

PCG Digital Marketing expanded the 2010 Automotive Website Awards (AWA) to include three design awards. The AWA for Design will select the best designed car dealer website, automotive manufacturer website, and a third party automotive advertising website. PCG Digital Marketing has invited members of the design industry to participate in the judging process which willRead More »

Las Vegas Website Awards Breakfast Announced

The 2010 Automotive Website Awards (AWA) will be presented on Tuesday, October 12, 2010 at 8:00 am at the Mirage Hotel in Las Vegas in Grand Ballroom D. Details on the awards ceremony have been finalized by PCG Digital Marketing. Members of the automotive industry that would like to attend the awards breakfast should followRead More »

Dealerskins Parting Ways With Flash Technology

Dealerskins Website Review Once the industry darling of automotive websites, back when car dealers raced to purchase Flash based websites, Dealerskins has had a challenge recently re-energizing their brand. In fact you might say that the company has been laying low for the past year and I think I understand why. Over the past twoRead More »

VinSolutions Delivers Seamless Integration

VinSolutions Website Review The PCG Digital Marketing team was given the opportunity to see the latest features and functionality of the VinSolutions platform and we were impressed with the breadth and depth of the integration they have achieved over the past year. In 2009 VinSolutions was recognized as one of nine companies to receive theRead More »

Reynolds Has A New Wrap on Web Design Tools

What a difference a year can make. In the case of Reynolds & Reynolds, that year was well spent re-engineering their website inventory modules to create a product called WebMakerX© 2.0. The process of reviewing car dealer website platforms has started in earnest for the upcoming 2010 ASMA Awards. The 2010 Awards will be announcedRead More »

The Industry is BZZZing With New Website Platform

I’ve said this before, but what a difference a year can make. I recently finished a two hour webinar presentation of the new BZ Results platform called Virtual Dealership 2.0 and I am very excited with the platforms openness and new user interface. When Mike McKenzie, Supervisor of Web Design, said that it was aRead More »